"Change the Box" by John Spencer-Taylor. It is a business book published in 2025 available on Amazon: https://amzn.to/4hmogYK

"Change the Box" details the journey of the cybersecurity company BrainGu, from its founding through its rapid growth after being selected for the AFWERX program. The author, John Spencer-Taylor, known as Spence, is a co-founder of BrainGu. The book emphasizes the company's philosophy of "changing the box," which involves making the smallest change with the biggest impact. It explores how BrainGu balances creativity with strategic constraints to foster innovation within a structured framework. The book also discusses how the company learned to focus its innovation, moving from a service-led to a product-led approach, which enabled high growth. It provides insights into the challenges of the start-up world, the importance of business viability, and the need for a disciplined approach to the innovation process.

Key concepts in the book include:

• Constrain and collapse: Applying top-level constraints to the innovation process and determining which ideas are worth pursuing.
• Dream, Incubate, Scale: The three stages of innovation that BrainGu uses to manage innovation processes according to the idea's maturity level.
• Platform thinking: Building a foundation upon which users can interact and build
• Leading a culture of smart risks: Creating a workplace where people are empowered to take risks, while also being accountable.
• Architecting an innovation system: Developing a structured approach to innovation that is aligned with an organization's goals.

The book also provides case studies, including one of the WIDOW application developed for the U.S. Air Force. It offers practical tools and strategies for other organizations seeking to balance innovation with commercial success.

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