Spotlights by Stories Inc.

2025 Employer Branding Trends


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In this episode, we’re sharing 5 Employer Branding Trends to Know for 2025 — inspired by the strategic culture content projects we are kicking off in the new year, and what we're hearing as major priorities from our audience of EB, communications, and people leaders.

In 2025, we’re expecting to see:

-Social-first video

-A more agile approach to EVP creation

-Incorporating customer stories and testimonials into employer branding…and more!

Tune in to hear our 2025 predictions!

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Spotlights by Stories Inc.By Stories Incorporated