In this episode of The Soulful CEO Path, host Kristin Constable sits down with Sara Loureiro, a certified business coach and messaging expert, to explore emerging trends in the coaching industry for 2025. With over a decade in the online space and more than $2 million in online sales, Sara has a deep understanding of what’s working—and what’s not—when it comes to growing a coaching business in today’s rapidly evolving landscape.

Together, Kristin and Sara unpack the shifts happening in content marketing, sales funnels, and positioning for premium coaching services. They also share insights on how coaches can stand out, attract high-paying clients, and future-proof their business models in an increasingly competitive space.

If you're a coach, consultant, or industry expert looking to stay ahead of the curve, this episode is packed with actionable takeaways to help you refine your strategy and create sustainable success in 2025.

Episode Highlights:

• The Evolution of Content Marketing: Why high-quality, specific, and client-centered content is the key to growth in 2025.
• Positioning & Brand Authority: How to stand out in a saturated industry and establish yourself as a premium coach.
• The Power of Funnels & Automation: Why strategic backend systems are more important than ever for lead generation and client conversion.
•  Overcoming Fear of Change: How to embrace experimentation and iteration in your marketing strategy.
• Metrics That Matter: The KPIs that actually drive results—and why chasing vanity metrics like likes and follows can hurt your business.
• Selling What Your Clients Want vs. What They Need: The key to creating offers that convert.
• What It Means to Be a Soulful CEO: Sarah shares her vision of running a profitable, purpose-driven coaching business without burnout.

Listen & Subscribe Here:

Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644

Spotify: https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143

Connect with Us:

Follow Kristin on Instagram: @kristinconstable

Website: www.soulfulceo.co

Join our free Telegram space for ambitious, soul-led women HERE

Connect with Sara Loureiro: Instagram | Website 

Get Sara’s Fully Booked Checklist (6-Step Framework for Signing High-Ticket Clients) – Download HERE