Pivot to AI

20250724 - Nobody clicks past Google's AI Overview


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Pew: 99% of searchers stop at the AI summary Text version: https://pivot-to-ai.com/2025/07/24/nobody-clicks-past-googles-ai-overviews/

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Sources:

What Web Browsing Data Tells Us About How AI Appears Online https://www.pewresearch.org/data-labs/2025/05/23/what-web-browsing-data-tells-us-about-how-ai-appears-online/ Google users are less likely to click on links when an AI summary appears in the results https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/ AI summaries cause 'devastating' drop in audiences, online news media told https://www.theguardian.com/technology/2025/jul/24/ai-summaries-causing-devastating-drop-in-online-news-audiences-study-finds Google's AI Is Destroying Search, the Internet, and Your Brain https://www.404media.co/googles-ai-is-destroying-search-the-internet-and-your-brain/

Previously on Pivot to AI:

Google AI Overviews: Publishers file competition complaints in UK and EU https://pivot-to-ai.com/2025/07/07/publishers-file-competition-complaints-in-uk-and-eu-over-googles-ai-overviews/ video: https://www.youtube.com/watch?v=lrMfQVXv9zs&list=UU9rJrMVgcXTfa8xuMnbhAEA

Full Pivot to AI playlist: https://www.youtube.com/playlist?list=UU9rJrMVgcXTfa8xuMnbhAEA

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Pivot to AIBy David Gerard