Welcome to Silk Logic’s Sustainability Daily Podcast—your daily dose of optimism, green business news, and the boldest technologies transforming our world! I’m thrilled you’ve joined us as we spotlight inspiring solutions for a more sustainable future, from AI-powered efficiency to the eco-innovators breaking new ground. Today’s lead story: a game-changing partnership that’s set to reinvent how bike tyres are made, cutting carbon emissions and paving the road—literally—for a circular economy in mobility. Stick around for stories of recycled innovation in retail, solar energy breakthroughs from the desert, and actionable insights to help build your own greener business.

Let’s dive right in.

First up, a fresh take on a familiar sustainability problem: how do we reduce waste and emissions in the products millions of us use every day? Norwegian startup reTyre, together with Italian cycling leader Vittoria, has just secured seven million euros to scale a world-first: fully recyclable, low