Summary

At Bits & Bytes GAC 2026, JT sits down with data strategist Anne Legg of Thrive to challenge one of the biggest myths in credit unions: that data problems are about access or technology. Instead, Anne argues the real issue is focus. From fixing broken member experiences to redefining how credit unions measure their true impact, this episode dives into how organizations can turn the data they already have into meaningful growth—and do it fast. 

Key Takeaways

1. Your data problem isn’t data—it’s direction
Most credit unions are drowning in data across dozens of systems, but the real challenge is identifying the one problem that actually matters and focusing on it first.

2. Speed beats perfection when driven by insight
With the right focus and existing resources, major operational improvements—like fixing call center inefficiencies—can happen in weeks, not months.

3. The real metric: financial confidence
The future isn’t just tracking transactions—it’s measuring impact. Credit unions must quantify how they improve members’ financial resilience, not just their balance sheets.

Shine a light where it matters.