Dive into Listrak’s 2026 Cross-Channel Benchmark Report in this episode of Innovation Unleashed, featuring expert analysis of the data and the marketing insights behind it. Hear the trends shaping retail marketing today from shifts in email and SMS performance to the campaigns driving the most engagement and revenue.

Key insights from the episode include:

• Why transactional messaging is emerging as a critical revenue driver

• How email continues to serve as the workhorse of the marketing mix

• The evolution of SMS programs as they mature across industries

• Why welcome series, cart abandonment, and post-purchase messaging remain foundational lifecycle campaigns

Plus, broader topics like how brands can drive growth by focusing on high-value VIP customers, and the real buzz and impact of AI-driven discovery and conversational commerce on the future of retail marketing.

Explore the data behind these insights: download Listrak’s 2026 Cross-Channel Benchmark Report and the Beauty-Fashion Benchmark Report.