Who do you want to be?

2026 Episode 4 - How AI can help while everything seems to be falling apart


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Life doesn't stop throwing curveballs β€” and neither should your business.

In this episode, Sabine and I are recording from Dubai in the middle of a pretty intense situation. Distance learning is back, our working hours have been flipped upside down, and motivation? Not exactly at an all-time high.

But here's what happened: I built a brand new, 5-page website in under 3 hours using Claude β€” and it cost me nothing. No developer. No $1,000 template. Just me, an AI tool, and a bit of back and forth.

We talk about what it actually feels like to try to run a business when life takes over, why AI has become my go-to when time is short, and the mindset question that always brings us back to centre β€” who do you want to be in the middle of this?

If you've been feeling overwhelmed, behind, or like your to-do list is completely out of control right now, this episode is for you.

πŸ”— Free Claude Starter Guide:Β 

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Who do you want to be?By Abha Malpani Naismith & Sabine Karunanithy