Max and Elke are back with special guest Jessie Giordano to discuss the upcoming FIFA World Cup 2026, highlighting its significance as the largest sporting event in history. They explore the unique opportunities for brands to connect with a diverse audience, the cultural impact of the tournament, and memorable marketing campaigns from past World Cups. The conversation also delves into innovative fan experiences, the challenges brands face, the role of technology in engagement, and the potential for building a lasting legacy through effective marketing strategies.