Too many shop owners set goals… miss them… and walk away frustrated. In this episode of Driven to Success, we reframe what goals are really meant to do.

This is Part 1 of a two-part conversation focused on preparing for 2026, and it’s all about clarity, direction, and mindset before execution ever begins.

Vic Tarasik and David Wofford are joined by a powerhouse panel representing three different business models in the aftermarket:

• Bill Baxter

• Chris Cloutier

• Joe Canfield

Together, they unpack why goals should act as a guiding line, not a verdict, and why adjusting, refining, or even changing a goal doesn’t mean you failed. It means you’re paying attention.

In this episode, you’ll hear:

• Why rigid goal-setting creates burnout and frustration

• How successful shop owners use goals as direction, not pressure

• The difference between setting goals and building a vision

• Why evolving goals is a sign of leadership, not weakness

• How single-store owners, multi-store operators, and franchise leaders approach planning differently

If you’ve ever said, “We set goals, but life got in the way,” this conversation will change how you think about planning entirely.

Coming up in Part 2: we shift from intention to execution. KPIs, weekly habits, team adoption, and how goals actually turn into results inside the shop.

Subscribe so you don’t miss it, and share this episode with a shop owner, service advisor, technical specialist, or industry leader who wants a smarter, calmer approach to 2026 planning.

Achieve your dreams. We’ll see you in Part 2.