This week: <ul><li>Branding terms</li><li>Poly vinyl alcohol</li><li>Balancing values as they change</li><li>Big retailers vs. small businesses, especially exclusivity clauses </li><li>Accessibility & sustainability crossovers</li><li>Sustainability challenges</li><li>Green Business Challenge</li><li>Lessons learned: </li><li>Order while restocking and rearranging layouts</li><li>Starting with unscented products and wait to see what people request</li></ul> Email <a href="mailto:CapitalismForGreen@gmail.com" rel="noopener noreferrer" target="_blank">CapitalismForGreen@gmail.com</a> with your questions, topic requests, and feedback!  Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (<a href="https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384" rel="noopener noreferrer" target="_blank">Apple</a> |<a href="https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q" rel="noopener noreferrer" target="_blank"> Spotify</a>) <a href="https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700" rel="noopener noreferrer" target="_blank">Apple</a> | <a href="https://www.byocco.com/" rel="noopener noreferrer" target="_blank">BYOC Co.</a> | <a href="https://www.facebook.com/byoccoshop" rel="noopener noreferrer" target="_blank">BYOC Co. Facebook</a> | <a href="https://www.instagram.com/byoc_co" rel="noopener noreferrer" target="_blank">BYOC Co. Instagram</a> | <a href="https://www.patreon.com/CapitalismForGreen" rel="noopener noreferrer" target="_blank">Capitalism for Green</a> | <a href="https://www.facebook.com/profile.php?id=61585040726354" rel="noopener noreferrer" target="_blank">Capitalism for Green Facebook</a> | <a href="https://www.instagram.com/capitalismforgreen/" rel="noopener noreferrer" target="_blank">Capitalism for Green Instagram</a> | <a href="https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5" rel="noopener noreferrer" target="_blank">Spotify</a>Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen <a href="https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700" rel="noopener noreferrer" target="_blank">Apple</a> | <a href="https://www.byocco.com/" rel="noopener noreferrer" target="_blank">BYOC Co.</a> | <a href="https://www.patreon.com/CapitalismForGreen" rel="noopener noreferrer" target="_blank">Capitalism for Green</a> | <a href="https://www.facebook.com/profile.php?id=61585040726354" rel="noopener noreferrer" target="_blank">Facebook</a> | <a href="https://www.instagram.com/capitalismforgreen/" rel="noopener noreferrer" target="_blank">Instagram</a> | <a href="https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5" rel="noopener noreferrer" target="_blank">Spotify</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

This week: Branding termsPoly vinyl alcoholBalancing values as they changeBig retailers vs. small businesses, especially exclusivity clauses Accessibility & sustainability crossoversSustainability challengesGreen Business ChallengeLessons learned: Order while restocking and rearranging layoutsStarting with unscented products and wait to see what people request Email CapitalismForGreen@gmail.com with your questions, topic requests, and feedback! Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple | Spotify) Apple | BYOC Co. | BYOC Co. Facebook | BYOC Co. Instagram | Capitalism for Green | Capitalism for Green Facebook | Capitalism for Green Instagram | Spotify Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen Apple | BYOC Co. | Capitalism for Green | Facebook | Instagram | Spotify Hosted on Acast. See acast.com/privacy for more information.

This week:&nbsp;<ul><li>Branding terms</li><li>Poly vinyl alcohol</li><li>Balancing values as they change</li><li>Big retailers vs. small businesses, especially exclusivity clauses&nbsp;</li><li>Accessibility &amp; sustainability crossovers</li><li>Sustainability challenges</li><li>Green Business Challenge</li><li>Lessons learned:&nbsp;</li><li>Order while restocking and rearranging layouts</li><li>Starting with unscented products and wait to see what people request</li></ul> Email <a href="mailto:CapitalismForGreen@gmail.com" rel="noopener noreferrer">CapitalismForGreen@gmail.com</a> with your questions, topic requests, and feedback!&nbsp; Find more with Jessica &amp; Andrea&nbsp;on Episode 24 of the Capitalism for Good podcast project (<a href="https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384" rel="noopener noreferrer">Apple</a> |<a href="https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q" rel="noopener noreferrer"> Spotify</a>) <a href="https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1848015700" rel="noopener noreferrer">Apple</a> | <a href="https://www.byocco.com/" rel="noopener noreferrer">BYOC Co.</a> | <a href="https://www.facebook.com/byoccoshop" rel="noopener noreferrer">BYOC Co. Facebook</a> | <a href="https://www.instagram.com/byoc_co" rel="noopener noreferrer">BYOC Co. Instagram</a> | <a href="https://www.patreon.com/CapitalismForGreen" rel="noopener noreferrer">Capitalism for Green</a> | <a href="https://www.facebook.com/profile.php?id=61585040726354" rel="noopener noreferrer">Capitalism for Green Facebook</a> | <a href="https://www.instagram.com/capitalismforgreen/" rel="noopener noreferrer">Capitalism for Green Instagram</a> | <a href="https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5" rel="noopener noreferrer">Spotify</a>Early Release &amp; Video Episodes can be found at Patreon.com/CapitalismForGreen <a href="https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1848015700" rel="noopener noreferrer">Apple</a> | <a href="https://www.byocco.com/" rel="noopener noreferrer">BYOC Co.</a> | <a href="https://www.patreon.com/CapitalismForGreen" rel="noopener noreferrer">Capitalism for Green</a> | <a href="https://www.facebook.com/profile.php?id=61585040726354" rel="noopener noreferrer">Facebook</a> | <a href="https://www.instagram.com/capitalismforgreen/" rel="noopener noreferrer">Instagram</a> | <a href="https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5" rel="noopener noreferrer">Spotify</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2026 Goals

Brought to you by the same folks that created the <a href="https://www.patreon.com/CapitalismforGood/redeem/DB2BD" rel="noopener noreferrer" target="_blank">Capitalism for Good</a> project &amp; podcast, as well as <a href="https://www.patreon.com/BittersweetParadox" rel="noopener noreferrer" target="_blank">Bittersweet Paradox</a> podcast &amp; <a href="https://www.patreon.com/BittersweetParadox/redeem/901A4" rel="noopener noreferrer" target="_blank">Writing Club</a>, <a href="https://www.patreon.com/CapitalismForGreen/redeem/8B365" rel="noopener noreferrer" target="_blank">Capitalism for Green</a> is a real-life look into what it's like to plan, open, and operate an intentionally environmentally and socially responsible retail business. Hosted by two midwesterners, this show follows one established refill store owner and another with the goal of opening a refill store. This podcast explores what it's like to own closed-loop, low-waste, impact-driven refill stores in today's world. Follow along for the ups, downs, twists, turns, and everything in between of trying to use <a href="https://www.patreon.com/CapitalismForGreen/redeem/8B365" rel="noopener noreferrer" target="_blank">Capitalism for Green</a> (and for <a href="https://www.patreon.com/CapitalismforGood/redeem/DB2BD" rel="noopener noreferrer" target="_blank">good</a>!). All the ways to find, follow, &amp; support BYOC Co. and the Capitalism for Good universe:&nbsp; <a href="https://podcasts.apple.com/us/podcast/bittersweet-paradox/id1823784007?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1823784007" rel="noopener noreferrer" target="_blank">Apple Podcasts (Bittersweet Paradox)</a> | <a href="https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1779598970" rel="noopener noreferrer" target="_blank">Apple Podcasts (Capitalism for Good)</a> | <a href="https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1848015700" rel="noopener noreferrer" target="_blank">Apple Podcasts (Capitalism for Green)</a> | <a href="https://www.patreon.com/BitttersweetParadox" rel="noopener noreferrer" target="_blank">Bittersweet Paradox Patreon</a> | <a href="https://www.patreon.com/collection/1574887?view=expanded" rel="noopener noreferrer" target="_blank">Bittersweet Paradox Writing Club</a> | <a href="https://bsky.app/profile/andreamasterson.bsky.social" rel="noopener noreferrer" target="_blank">Bluesky (Bittersweet Paradox)</a> | <a href="https://bsky.app/profile/capitalismforgood.bsky.social" rel="noopener noreferrer" target="_blank">Bluesky (Capitalism for Good)</a> | <a href="https://www.byocco.com/" rel="noopener noreferrer" target="_blank">BYOC Co.</a> | <a href="https://www.facebook.com/byoccoshop" rel="noopener noreferrer" target="_blank">BYOC Co. Facebook</a> | <a href="https://www.instagram.com/byoc_co" rel="noopener noreferrer" target="_blank">BYOC Co. Instagram</a> | <a href="https://www.tiktok.com/@byocco?is_from_webapp=1&amp;sender_device=pc" rel="noopener noreferrer" target="_blank">BYOC Co. TikTok</a> | <a href="https://www.patreon.com/collection/1260863" rel="noopener noreferrer" target="_blank">Capitalism for Good’s Between the Interviews Podcast</a> | <a href="https://www.patreon.com/CapitalismForGood" rel="noopener noreferrer" target="_blank">Capitalism for Good Patreon</a> | <a href="https://www.patreon.com/CapitalismForGreen" rel="noopener noreferrer" target="_blank">Capitalism for Green Patreon</a> | <a href="https://www.patreon.com/collection/1723672?view=expanded" rel="noopener noreferrer" target="_blank">Capitalism for Green: The Blog</a> | <a href="https://www.patreon.com/posts/company-mentions-130196545?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link" rel="noopener noreferrer" target="_blank">Company Mentions</a> | <a href="mailto:bittersweetparadoxpodcast@gmail.com" rel="noopener noreferrer" target="_blank">Email Bittersweet Paradox</a> | <a href="mailto:capitalismforgoodproject@gmail.com" rel="noopener noreferrer" target="_blank">Email Capitalism for Good</a> | <a href="mailto:CapitalismForGreen@gmail.com" rel="noopener noreferrer" target="_blank">Email Capitalism for Green</a> | <a href="https://www.facebook.com/profile.php?id=61584549780792" rel="noopener noreferrer" target="_blank">Facebook</a> | <a href="https://www.instagram.com/andimasterson/" rel="noopener noreferrer" target="_blank">Instagram (Andrea &amp; her 2026 Goal = No New Things, Only New Experiences)</a> | <a href="https://www.instagram.com/bittersweetparadoxpodcast/" rel="noopener noreferrer" target="_blank">Instagram (Bittersweet Paradox)</a> | <a href="https://www.instagram.com/capitalismforgoodpodcast/" rel="noopener noreferrer" target="_blank">Instagram (Capitalism for Good)</a> | <a href="https://www.instagram.com/capitalismforgreen/" rel="noopener noreferrer" target="_blank">Instagram (Capitalism for Green)</a> | <a href="https://open.spotify.com/show/6QcGujvYaGCNxN1EgiBA8i?si=326a012dbd534f7a" rel="noopener noreferrer" target="_blank">Spotify (Bittersweet Paradox)</a> | <a href="https://open.spotify.com/show/5ocz9Xsl1mYOYOZwZ37ZQ5?si=7e6f52ba405b4ed4" rel="noopener noreferrer" target="_blank">Spotify (Capitalism for Good)</a> | <a href="https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=0d4e9870622646bc" rel="noopener noreferrer" target="_blank">Spotify (Capitalism for Green)</a> | <a href="https://thestorebycfg.myshopify.com/password" rel="noopener noreferrer" target="_blank">The Store, by CFG</a> | <a href="https://www.tiktok.com/@capitalismforgood" rel="noopener noreferrer" target="_blank">TikTok (Capitalism for Good)</a> | <a href="https://youtube.com/@capitalismforgoodpodcast?si=jt-mAtLapRdNjDve" rel="noopener noreferrer" target="_blank">YouTube (Capitalism for Good)</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Society & Culture

Business

Entrepreneurship

Brought to you by the same folks that created the Capitalism for Good project & podcast, as well as Bittersweet Paradox podcast & Writing Club, Capitalism for Green is a real-life look into what it's like to plan, open, and operate an intentionally environmentally and socially responsible retail business. Hosted by two midwesterners, this show follows one established refill store owner and another with the goal of opening a refill store. This podcast explores what it's like to own closed-loop, low-waste, impact-driven refill stores in today's world. Follow along for the ups, downs, twists, turns, and everything in between of trying to use Capitalism for Green (and for good!). All the ways to find, follow, & support BYOC Co. and the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | BYOC Co. | BYOC Co. Facebook | BYOC Co. Instagram | BYOC Co. TikTok | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Hosted on Acast. See acast.com/privacy for more information.

Brought to you by the same folks that created the <a href="https://www.patreon.com/CapitalismforGood/redeem/DB2BD" rel="noopener noreferrer">Capitalism for Good</a> project &amp; podcast, as well as <a href="https://www.patreon.com/BittersweetParadox" rel="noopener noreferrer">Bittersweet Paradox</a> podcast &amp; <a href="https://www.patreon.com/BittersweetParadox/redeem/901A4" rel="noopener noreferrer">Writing Club</a>, <a href="https://www.patreon.com/CapitalismForGreen/redeem/8B365" rel="noopener noreferrer">Capitalism for Green</a> is a real-life look into what it's like to plan, open, and operate an intentionally environmentally and socially responsible retail business. Hosted by two midwesterners, this show follows one established refill store owner and another with the goal of opening a refill store. This podcast explores what it's like to own closed-loop, low-waste, impact-driven refill stores in today's world. Follow along for the ups, downs, twists, turns, and everything in between of trying to use <a href="https://www.patreon.com/CapitalismForGreen/redeem/8B365" rel="noopener noreferrer">Capitalism for Green</a> (and for <a href="https://www.patreon.com/CapitalismforGood/redeem/DB2BD" rel="noopener noreferrer">good</a>!). All the ways to find, follow, &amp; support BYOC Co. and the Capitalism for Good universe:&nbsp; <a href="https://podcasts.apple.com/us/podcast/bittersweet-paradox/id1823784007?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1823784007" rel="noopener noreferrer">Apple Podcasts (Bittersweet Paradox)</a> | <a href="https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1779598970" rel="noopener noreferrer">Apple Podcasts (Capitalism for Good)</a> | <a href="https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1848015700" rel="noopener noreferrer">Apple Podcasts (Capitalism for Green)</a> | <a href="https://www.patreon.com/BitttersweetParadox" rel="noopener noreferrer">Bittersweet Paradox Patreon</a> | <a href="https://www.patreon.com/collection/1574887?view=expanded" rel="noopener noreferrer">Bittersweet Paradox Writing Club</a> | <a href="https://bsky.app/profile/andreamasterson.bsky.social" rel="noopener noreferrer">Bluesky (Bittersweet Paradox)</a> | <a href="https://bsky.app/profile/capitalismforgood.bsky.social" rel="noopener noreferrer">Bluesky (Capitalism for Good)</a> | <a href="https://www.byocco.com/" rel="noopener noreferrer">BYOC Co.</a> | <a href="https://www.facebook.com/byoccoshop" rel="noopener noreferrer">BYOC Co. Facebook</a> | <a href="https://www.instagram.com/byoc_co" rel="noopener noreferrer">BYOC Co. Instagram</a> | <a href="https://www.tiktok.com/@byocco?is_from_webapp=1&amp;sender_device=pc" rel="noopener noreferrer">BYOC Co. TikTok</a> | <a href="https://www.patreon.com/collection/1260863" rel="noopener noreferrer">Capitalism for Good’s Between the Interviews Podcast</a> | <a href="https://www.patreon.com/CapitalismForGood" rel="noopener noreferrer">Capitalism for Good Patreon</a> | <a href="https://www.patreon.com/CapitalismForGreen" rel="noopener noreferrer">Capitalism for Green Patreon</a> | <a href="https://www.patreon.com/collection/1723672?view=expanded" rel="noopener noreferrer">Capitalism for Green: The Blog</a> | <a href="https://www.patreon.com/posts/company-mentions-130196545?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link" rel="noopener noreferrer">Company Mentions</a> | <a href="mailto:bittersweetparadoxpodcast@gmail.com" rel="noopener noreferrer">Email Bittersweet Paradox</a> | <a href="mailto:capitalismforgoodproject@gmail.com" rel="noopener noreferrer">Email Capitalism for Good</a> | <a href="mailto:CapitalismForGreen@gmail.com" rel="noopener noreferrer">Email Capitalism for Green</a> | <a href="https://www.facebook.com/profile.php?id=61584549780792" rel="noopener noreferrer">Facebook</a> | <a href="https://www.instagram.com/andimasterson/" rel="noopener noreferrer">Instagram (Andrea &amp; her 2026 Goal = No New Things, Only New Experiences)</a> | <a href="https://www.instagram.com/bittersweetparadoxpodcast/" rel="noopener noreferrer">Instagram (Bittersweet Paradox)</a> | <a href="https://www.instagram.com/capitalismforgoodpodcast/" rel="noopener noreferrer">Instagram (Capitalism for Good)</a> | <a href="https://www.instagram.com/capitalismforgreen/" rel="noopener noreferrer">Instagram (Capitalism for Green)</a> | <a href="https://open.spotify.com/show/6QcGujvYaGCNxN1EgiBA8i?si=326a012dbd534f7a" rel="noopener noreferrer">Spotify (Bittersweet Paradox)</a> | <a href="https://open.spotify.com/show/5ocz9Xsl1mYOYOZwZ37ZQ5?si=7e6f52ba405b4ed4" rel="noopener noreferrer">Spotify (Capitalism for Good)</a> | <a href="https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=0d4e9870622646bc" rel="noopener noreferrer">Spotify (Capitalism for Green)</a> | <a href="https://thestorebycfg.myshopify.com/password" rel="noopener noreferrer">The Store, by CFG</a> | <a href="https://www.tiktok.com/@capitalismforgood" rel="noopener noreferrer">TikTok (Capitalism for Good)</a> | <a href="https://youtube.com/@capitalismforgoodpodcast?si=jt-mAtLapRdNjDve" rel="noopener noreferrer">YouTube (Capitalism for Good)</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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2026 Goals

2026 Goals