Secondhand Sessions

2026: Precedent is Irrelevant | Embrace the Doubt


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Happy New Year! I’m kicking off 2026 with a raw, solo session recorded from the front seat of my car, looking at the doors of our brand-new 44,000+ sq. ft. ReStore.

This episode isn't just an update; it's a response to everyone who says "it can't be done." From spam emails telling me this podcast will fail, to industry consultants telling me my sales goals have "no precedent," I am leaning into the doubt. I'm sharing the story of how we opened our doors with zero advertising, no building sign, and managed to hit a nearly $11,000 weekday on word-of-mouth alone.

Buckle up—we’re setting a $1M mandate for Year 1, and I’m taking you along for the ride.


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Secondhand SessionsBy BJ Breish