Revenue management has shifted from an annual planning exercise to a real-time capability, and companies that haven't made that transition are watching competitors capture value they're leaving on the table.

In this episode, Jeff, Senior Partner at City Shift Finance, explores how pricing and revenue management has evolved. We cover dynamic pricing strategies, price volatility, transparency in pricing models, and how revenue management consulting helps businesses balance revenue optimization with customer trust across industries including retail, professional services, and manufacturing.

This episode is designed for executives and finance leaders navigating pricing strategy and operators seeking revenue management guidance in volatile markets. Learn more about our revenue management consulting services at https://www.cityshiftfinance.com