the AI is for spam

https://pivot-to-ai.com/2026/02/10/uk-tabloid-newspapers-quote-fake-experts-created-with-ai/ - blog post

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Sources:

• Faces of fakery: More fake and AI generated experts con their way into media https://pressgazette.co.uk/news/faces-of-fakery-more-fake-and-ai-generated-experts-con-their-way-into-media/
• Named: 50 'experts' and linked brands publishers should treat with caution https://pressgazette.co.uk/news/named-50-experts-and-linked-brands-publishers-should-treat-with-caution/
• PR bodies launch campaign against fake experts after Press Gazette investigation https://pressgazette.co.uk/news/pr-bodies-launch-campaign-against-fake-experts-after-press-gazette-investigation/
• Questionable Experts https://docs.google.com/spreadsheets/d/14VCpCyjEQUfqUwgg1Wk7_U__M63Q2coRAwRxKiQGvak/edit?gid=0#gid=0

Previously on Pivot to AI:

• UK local papers go weird as Reach pivots to AI from journalism https://pivot-to-ai.com/2024/12/04/uk-local-papers-go-weird-as-reach-pivots-to-ai-from-journalism/

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