Pivot to AI

20260429 - OpenAI tries ads in ChatGPT. It won't save them


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Sam Altman desperately scraping pennies together

https://pivot-to-ai.com/2026/04/29/openai-tries-ads-in-chatgpt-but-it-wont-save-them/ - blog post

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CORRECTION: Meta's 2025 ad revenue was $196 billion per https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx

Sources:

  • A fireside chat with Sam Altman OpenAI CEO at Harvard University https://www.youtube.com/watch?v=FVRHTWWEIz4&list=UU9rJrMVgcXTfa8xuMnbhAEA
  • OpenAI Readies Itself for Its Facebook Era https://www.theinformation.com/articles/openai-readies-facebook-era
  • ChatGPT Android app 1.2025.329 beta includes new references https://x.com/btibor91/status/1994714152636690834
  • OpenAI's Ads Push Starts Taking Shape https://www.theinformation.com/articles/openais-ads-push-starts-taking-shape Testing ads in ChatGPT https://openai.com/index/testing-ads-in-chatgpt/
  • OpenAI Forecasts Advertising to Hit $102 billion by 2030 https://www.theinformation.com/articles/openai-forecasts-advertising-hit-102-billion-2030
  • Why ads are coming to your AI chatbot https://www.ft.com/content/c9acd1f7-4864-4bd7-9ada-d2e13f05b906
  • OpenAI's First Advertisers Can't Prove ChatGPT Ads Work https://www.theinformation.com/articles/openais-first-advertisers-prove-chatgpt-ads-work

Previously on Pivot to AI:

  • Cash incinerator OpenAI secures its $6.6 billion lifeline — 'in the spirit of a donation' https://pivot-to-ai.com/2024/10/03/cash-incinerator-openai-secures-its-6-6-billion-lifeline-in-the-spirit-of-a-donation/
  • OpenAI faces cash crunch in 2026 as bills come due https://pivot-to-ai.com/2026/01/23/openai-faces-cash-crunch-in-2026-as-bills-come-due/
  • video: https://www.youtube.com/watch?v=eaQKJuA3qF8&list=UU9rJrMVgcXTfa8xuMnbhAEA

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Pivot to AIBy David Gerard