Winter is brutal. Unless you’re a brand built for it.

This week, we spotlight the companies that thrive when the temperature drops. From mountaineering gear turned fashion staple with The North Face, to the merino evangelism of Smartwool, to the emotional insulation of Swiss Miss, we unpack why some brands don’t just endure winter—they own it. 

If you’ve ever looked forward to a season because of a product, this one’s for you.

Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.

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