Just Go Grind

#203: Jelani Memory, Co-Founder & CEO at A Kids Book About, on Creating Impactful Books for Kids About Racism, Feminism, Adventure, Empathy, Divorce, Death, and Other Important Topics

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Jelani is the Co-Founder and CEO at A Kids Book About ( https://akidsbookabout.com/ ) and Co-Founder at Circle and Narrative. He's a bit obsessed with making things that matter. 

At A Kids Book About, they make kids books that matter. There are no dragons, silly bears, or cute tales about princesses. Only the challenging, empowering, and important topics that kids experience every day. Kids' lives are complicated, and their mission is to help kids and their grownups have honest conversations about things that matter.

Some of the Topics Covered by Jelani Memory in this Episode

  • How A Kids Book About got started from a book Jelani wrote for his kids
  • How Jelani decided on the content for his first book
  • The response Jelani's kids had to his first book
  • How Jelani decides on the topics for his books
  • Publishing 27 different books in the last year
  • Founder-market fit
  • What goes into the creation and launch of a new book
  • How Jelani and his team are able to essentially create a book in one workshop
  • Selling 150,000 books and the business model behind A Kids Book About
  • Jelani's experience with his last company, Circle, and how it impacted A Kids Book About
  • Changing the book development process from 18 months to 30-45 days
  • Why Jelani raised money for his company even though on the surface he didn't need to
  • Projecting $4M - $5M in revenue in 2020 as a profitable business
  • The 5-year plan for A Kids Book About and why audio and video is next

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