Your audience doesn’t care about you. They care about how you can help them. If your videos are packed with “I, me, we, our, or us,” you’re losing your audience before they even finish watching.

The secret to highly engaging, trust-building video content? Flip the focus. Chris reveals the #1 messaging shift that instantly hooks viewers, keeps them engaged, and gets them to take action.

If your videos aren’t landing the way you hoped, this episode will change the game for you.

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