Authenticity is today's buzzword. "Be authentic!" say all the business gurus. 
What if they're wrong? What if being authentic is not always the best idea? What if — and work with us here — keeping it real is actually the wrong thing to do? 
Listen in on our conversation with Andrew Brodsky, Assistant Professor of Management, McCombs School of Business, The University of Texas at Austin:
How employees come off as authentic in their interactions with customers
Why being authentic isn't always the best
What emotional labor is and why it matters
The best and worst modes of communication for virtual work
Why you aren't as good as you think at reading other people's emotions  


More information about Dr. Huffman and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/andrewsbrodsky/ 
Company Website: https://www.utexas.edu/ 
Other Relevant Links: Dear First Name; ABrodsky.com; Communicating Authentically in a Virtual World (HBR); The Dos and Don’ts of Work Email from Emojis to Typos (HBR); Stephanie Fazio’s Fantasy Books; Alderac Entertainment Group; War Chest  


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