In this episode of Straight From the CPA’s Mouth, our guest, Adam Devenny, Senior Manager with KPMG in Calgary joins us as we take a deep dive into data analytics. Data is all around us. We interact with it every day whether we know it or not – every time you Google a recipe, examine a utility bill or review your latest ROI and sales reports. It can be both overwhelming and powerful. Adam will take us through the basics of why it’s important to understand data analytics and how they can be applied to our daily lives.