The Sales Hacker Podcast

205. Changing How You Communicate with Buyers


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In this episode, we've got Shruti Kapoor with us. Shruti is the Co-founder and CEO of Wingman, a company that helps salespeople make better decisions by bringing intelligence into both the conversations in real time and into the overall aggregation of data, so that people can close more deals. Join us for a deep conversation about the lessons Shruti has learned as she has built Wingman from the ground up.
What You’ll Learn
Key tips for starting a new company
The difference between creators and sellers
The importance of self-awareness and honesty for founders
Why data and activity metrics aren’t enough  


Show Agenda and Timestamps
About Shruti Kapoor and Wingman [4:58]
The keys to a successful startup [13:16]
The difference between creators and sellers [15:31]
Observations about selling to salespeople [17:56]
The importance of self-awareness and honesty for founders [20:44]
Paying it forward [22:02]
Sam’s Corner [23:26]
...more
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The Sales Hacker PodcastBy Dan Sanchez