Sign up to save your podcasts
Or
Share 205: Customer Experience the Future of Marketing Adobe Summit Recap
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
205: Customer Experience the Future of Marketing Adobe Summit Recap
In March I spent almost a week with 10k digital marketers at the
Adobe Summit event. 2016 was my 2nd year being paid as an Adobe
Insider to cover the event. Again we took our #GetRealChat on the
road and talked live on Twitter from the event in Las Vegas.
I love the Adobe events as I get to hang with my kind of people.
They're not just geeks or technologists. It’s a marketing and
business event packed with 10k marketing technologists. These are
geeks that understand not only data, coding and marketing, but the
importance of inspiring, connecting, engaging and serving the
customer.
This year the event had quite a line up on speakers including
George Clooney, Thomas Middleditch (star of the HBO show Silicon
Valley, Donny Osmond, and Abby Wambach. Of course there were brand
Leaders as well from Mattel, Mcdonalds and industry leaders such as
Brian Solis, a good friend and one of my favorites in the
industry.
The focus of content and discussions this year at Adobe Summit
centered around customer experience as the future of business and
marketing.
For marketers, it's imperative to understand the true definition
and foundations of customer experience.
What does an experience business look, smell and feel like? What
are the top 4 characteristics of an experience business? How do
they differentiate? What are the benefits? How and where do brand
leaders start if they want to shift focus of marketing and business
investment toward customer experience? How do you get approval from
key stakeholders and executives?
To hear the answers to these questions and more, take a listen to
the 205th episode of the Social Zoom Factor podcast for a recap of
the event and my key take-aways.
http://www.socialzoomfactor.com/205
View all episodes
By Pam Moore Forbes Top 10 Social Media Influencer, CEO Marketing Nutz, Social
4.9
239239 ratings
In March I spent almost a week with 10k digital marketers at the
Adobe Summit event. 2016 was my 2nd year being paid as an Adobe
Insider to cover the event. Again we took our #GetRealChat on the
road and talked live on Twitter from the event in Las Vegas.
I love the Adobe events as I get to hang with my kind of people.
They're not just geeks or technologists. It’s a marketing and
business event packed with 10k marketing technologists. These are
geeks that understand not only data, coding and marketing, but the
importance of inspiring, connecting, engaging and serving the
customer.
This year the event had quite a line up on speakers including
George Clooney, Thomas Middleditch (star of the HBO show Silicon
Valley, Donny Osmond, and Abby Wambach. Of course there were brand
Leaders as well from Mattel, Mcdonalds and industry leaders such as
Brian Solis, a good friend and one of my favorites in the
industry.
The focus of content and discussions this year at Adobe Summit
centered around customer experience as the future of business and
marketing.
For marketers, it's imperative to understand the true definition
and foundations of customer experience.
What does an experience business look, smell and feel like? What
are the top 4 characteristics of an experience business? How do
they differentiate? What are the benefits? How and where do brand
leaders start if they want to shift focus of marketing and business
investment toward customer experience? How do you get approval from
key stakeholders and executives?
To hear the answers to these questions and more, take a listen to
the 205th episode of the Social Zoom Factor podcast for a recap of
the event and my key take-aways.
http://www.socialzoomfactor.com/205