January 06, 2025

205. Dara Cothran, KWT Strategies, on impact, purpose and intentional resonance

22 minutes

How can leaders show up with authenticity and drive results that go beyond metrics?

Dara Cothran is Executive Vice President, Global Strategy + Insights at KWT Global, a leading integrated communications agency, where she helps both consumer and corporate brands clarify their purpose and become intentionally resonant with their audiences. KWT’s Resonance Report: Earning Influence explores how executive resonance impacts business performance. She talks about how brands can show up authentically, confidently and with a persona that shines through.

Dara Cothran

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Website: https://www.kwtglobal.com/dara-cothran

KWT Global

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LinkedIn: https://www.linkedin.com/company/kwtglobal/

TikTok: https://www.tiktok.com/@kwtglobal

Website: https://www.kwtglobal.com

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

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