The basic premise about health insurance has been the same since the beginning of time: You pay a premium every month, and if you need healthcare, your insurance kicks in to pay for some of it, right? But the Affordable Care Act and other innovations have turned the health insurance industry on its ear. While the premise stays the same, the options can take you in a thousand directions.

We’re lucky Lester Morales has been a leader in the healthcare industry during all of this, and is leading the way with cost savings again with his company, Next Impact. He joins us now on the BrandBuilders Podcast to explain how.