The U.S. is ramping up its Presidential campaigns. The environment is an issue for many reasons. At first you'd think because of global warming, plastic, mercury in fish, extinctions, bees are mysteriously dying, and so on.

But any candidate knows it's important because people care about it. Any leader knows that when people care, a leader can tap into that emotion and motivation. One of my definitions of leadership is helping people do things they wanted to but haven't figured out how.

I'm going to help you, political candidate, help voters achieve what they want but haven't figured out how. Because an overwhelming majority of people can see the litter on their ground, probably on their property, to know our environmental problems are out of control but they don't want them that way. Everyone knows back-to-back 500 year storms are trouble.

Nearly everyone treats environment as problem to resolve.

At root they treat it as a burden or a chore. We don't want to do it but we have to.

We really want to keep doing what we're doing.

Today's post shows how to lead them to change and enjoy it.

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