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# 205 - On Branding for Beverage with Robot House
In this episode, I'm chatting with the one and only Brian Winkeler of Robot House, a creative agency in Oklahoma City who’s done a ton of great branding work in the craft beverage space.
We discussed workout routines, beer consumption habits and provide insights into the evolution of Robot House, from its humble beginnings to its current team of six, and elaborate on the company's branding philosophy.
Brian shares the backstory of naming his company "Robot House," which was inspired by the show Futurama. We dove into the comprehensive branding process, emphasizing the need for client participation and thorough research.
We also talk about the emotional aspect of rebranding, the importance of maintaining customer loyalty, and the timeline for the upcoming brand refresh launch.
Oh, and we hit on AI vs Graphic Designers.
Enjoy!
Follow Robot House on IG @robothouseokc
WEB: robot.house (what a great site URL!)
#branding #robothouse #graphicdesign
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By Kyle C. Rheiner
4.9
2727 ratings
In this episode, I'm chatting with the one and only Brian Winkeler of Robot House, a creative agency in Oklahoma City who’s done a ton of great branding work in the craft beverage space.
We discussed workout routines, beer consumption habits and provide insights into the evolution of Robot House, from its humble beginnings to its current team of six, and elaborate on the company's branding philosophy.
Brian shares the backstory of naming his company "Robot House," which was inspired by the show Futurama. We dove into the comprehensive branding process, emphasizing the need for client participation and thorough research.
We also talk about the emotional aspect of rebranding, the importance of maintaining customer loyalty, and the timeline for the upcoming brand refresh launch.
Oh, and we hit on AI vs Graphic Designers.
Enjoy!
Follow Robot House on IG @robothouseokc
WEB: robot.house (what a great site URL!)
#branding #robothouse #graphicdesign
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