In which we talk about how companies have to deal with the inherent leak-ability of digital media, especially things like movie trailers. How should Marvel respond to whoever leaked the first Age of Ultron trailer? Stephen and Chris have a friendly disagreement about the best way to respond to this kind of thing. Today’s blooper section is… amazing. Alternate title we ultimately decided not to foist upon you: MPAAwful. You can thank Stephen for that one (as well as the much better actual title!). Before You Go ◦ Pebble Time Kickstarter (https://www.kickstarter.com/projects/597507018/pebble-time-awesome-smartwatch-no-compromises) ◦ How much money has the Pebble Time Kickstarter raised? (https://pebbletimetracker.herokuapp.com)—graphing the craziness for fun and... fun. (Unfortunately, the graph is less interesting than it was the first day the project was live, when it earned most of the over $10M it has pledged.) Music ◦ “There's a Light On (Kitchen Song)” (http://brooklyndoran.bandcamp.com/track/theres-a-light-on-kitchen-song) from There's a Light On (http://brooklyndoran.bandcamp.com/album/theres-a-light-on) by Brooklyn Duran. Used by permission. ◦ “Winning Slowly Theme” (https://soundcloud.com/chriskrycho/winning-slowly) by Chris Krycho. We're running out of clever things to say here. Links ◦ When the RIAA sued a 12-year-old and a 71-year-old (https://www.techdirt.com/articles/20030909/0116235.shtml) ◦ “Dammit, Hydra” (https://twitter.com/marvel/status/525071656306626560)—Marvel's (brilliant) PR-move tweet ◦ “All-powerful Marvel subpoenas Google over trailer leak” (http://www.washingtonpost.com/blogs/style-blog/wp/2014/11/07/all-powerful-marvel-subpoenas-google-over-trailer-leak/) Marvel is seeking out the person responsible for a leak not of a script or of a movie, but of a trailer. Yes, Marvel’s executives are taking matters to the courts because people were able to watch about two minutes of footage that looked like every other Marvel trailer — fireballs and terrified citizens, heroes with far-off gazes and narration by an evil nemesis — before the company was ready for people to see it. ◦ Previously on the show: • 1.08: Superhero Movies! (http://www.winningslowly.org/2014/08/superhero-movies/)—the first time we talked at length about Marvel. • 2.02: Basketballs≠Pumpkins (http://www.winningslowly.org/2015/02/basketballs-pumpkins/)—on things on the internet growing beyond people's ability to control.