In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.
What You’ll Learn
How Kathleen grew a newsletter to 30,000 subscribers
How to turn your marketing department into a revenue generator
How to keep key stakeholders excited about your long-term content strategy
Why performance marketing isn’t effective


Show Agenda and Timestamps
About Tradeswell and Kathleen [3:34]
Turning a marketing department into a revenue generator [15:44]
Keeping key stakeholders excited about a long-term content strategy [21:34]
Performance marketing isn’t effective [25:19]
Paying it forward [27:29]
Sam’s Corner [29:25]