Early is on time.

On time is LATE.

Late is, well, you're dead to me.

10:00 AM is 10:00 AM. When you say you're going to call someone at 10:00 AM, call them at 10:00 AM!

Meet them at 1:00 PM. Not 1:05 PM, not 1:12 PM. Show up when you say you're going to show up!

Treat appointments and meetings seriously!