During this 207th episode of “Marketing Today,” host Alan Hart interviews Vinoo Vijay, the chief marketing officer at H&R Block.

On the show today, Vijay talks about his background growing up and tells us about his job at H&R Block. We talk about the transformation he's driving there and the advice he has for other marketers in the same role. We also talk about COVID and the response that H&R Block has put into place.

Vijay shares that he attended boarding school at a young age. We then learn about the many achievements that led him to his role at H&R Block. We talk about how H&R Block quickly transformed its business to help clients during the COVID-19 crisis. He says, “If there was ever a moment where needed to help and inspire confidence, it was now.” Vijay shares his approach to leading transformation. He reflects, “I need to find a way to connect people to an idea that is long-term that connects the company towards a transformation.” Throughout this conversation, Vijay brings his focus to how marketing can help a company elevate the client experience and excel at the human relationship.

Highlights from this week's “Marketing Today”:

• The story of how Vinoo went to school in another country, away from his parents, at a young age. 01:29
• Vinoo's path from boarding school to H&R Block. 03:56
• Vinoo's thoughts on working with Jeff Jones. 08:57
• An overview of the financial products and solutions H&R Block offers. 12:58
• The effect of current tax delays on H&R Block. 15:03
• The three mandates Vinoo has focused on in his role. 17:37
• The transformation over the past few years at H&R Block. 19:58
• Advice to other CMOs. 22:57
• Is there an experience in his past that defines who he is today? 25:00
• What is the advice Vinoo would give to his younger self? 28:02
• The most impactful purchase he has made in the last 6-12 months of $100 or less. 29:04
• Are there any brands, companies, or causes that Vinoo follows that he thinks other people should take notice of? 30:43
• Vinoo's take on the top opportunities or threats facing marketers today. 34:22

Resources Mentioned:

• H&R Block
• H&R Block Tax Resources amid COVID-19

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