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207: 'Tailwind into the Metaverse', with Jeff Vierling
One of my favorite outdoor companies redesigns their logo and overhauls their brand and I had to hear the story behind it all. Jeff Vierling, co-founder of Tailwind Nutrition joins Singletrack to share the process, the design decisions, and the challenges to keep all the various pieces of a undertaking like this moving. The designer in me loves stuff like this. The runner in me loves their endurance fuel and recover mix.
NEW SHIRTS: Get your Singletrack shirt and support the show.
LINKS- Tailwind Nutrition
- Endurance Fuel: Matcha
- Swiftwick – National Park socks
- Nathan – Summit polarized sunglasses
- Rumpl – Blankets
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By Electric Cable Car / Mathias EichlerOne of my favorite outdoor companies redesigns their logo and overhauls their brand and I had to hear the story behind it all. Jeff Vierling, co-founder of Tailwind Nutrition joins Singletrack to share the process, the design decisions, and the challenges to keep all the various pieces of a undertaking like this moving. The designer in me loves stuff like this. The runner in me loves their endurance fuel and recover mix.
NEW SHIRTS: Get your Singletrack shirt and support the show.
LINKS- Tailwind Nutrition
- Endurance Fuel: Matcha
- Swiftwick – National Park socks
- Nathan – Summit polarized sunglasses
- Rumpl – Blankets