“We know we have cinnamon rolls the size of your face, and we’re innovating around that.”

In this episode we sit down with the President and CEO of Cinnabon, Joe Guith.

Guith graduated from the Michigan Ross MBA Program in 2001 and guest host Marjace Miles talks to him about his MBA experience, how he’s successfully grown a company built around indulgence when there’s a health craze sweeping the nation, and how the infamous Cinnabon partnership with AMC’s Better Call Saul came to be.

Guith provides insight into running a successful brand while spending little to nothing on marketing and how he’s diversified the Cinnabon business to insulate itself from a retail apocalypse he says is “very real. It’s happening.”

Learn more about Joe Guith:
https://michiganross.umich.edu/stories/20-questions-joe-guith

Read his “Power of Ten” piece in SmartBrief:
https://www.smartbrief.com/original/2017/01/networking-why-you-only-need-core-group-10

We want to hear your feedback. What do you like about the show, what can we improve, and what would you like us to talk about? Leave a review to let us know, or you can reach us at [email protected].

Business Beyond Usual is brought to you by the Ross School of Business at the University of Michigan.

• Host: Marjace Miles
• Producer: Marjace Miles
• Executive Producers: Ramaswamy Annamalai and Christopher Ankney
• Editing: Jonah Brockman and Christopher Ankney

Copyright 2018 - University of Michigan

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