Hey Budai Nation, 

Welcome to The Ecom Show, a podcast series where we interview ecommerce entrepreneurs, marketers and agencies to share the best strategies and tactics that you can implement for your brand. I’m Daniel Budai, your host for this series, and the founder of Budai Media. A retention marketing agency that’s made more than $50 million in additional sales revenue for over 150 brands through the power of email and SMS marketing. 

Click on the link below to learn more about us:

https://www.thebudaimedia.com/ 

Let's face it: When it comes to paid-marketing, relying on luck and prayers to the algorithm gods is as good as playing a game of russian roulette. 

If you've ever wondered how to make the most out of your spends without relying on luck, this episode is for you.

Joining us today are Tyler and Cody, the co-founders of Viscap Media, a US based powerhouse digital marketing agency. With a background in scaling 8-figure brands and a deep understanding of funnels, conversions, and social media, they are here to help you conquer paid marketing and turn clicks into customers.

Click on the link below to learn more about them: 

https://viscapmedia.com/ 

Here are a few key highlights from our conversation: 

✅ High performing content frameworks for creating ads: We’ll cover everything from which content formats work best, to the ideal duration of your videos, and the best strategies for positioning your product. 

✅ Actor vs customer UGC content: Answering the dilemma of should you depend on your actual customers for user generated content, or turn to professional actors for a more controlled outcome. We’ll also discuss why actors can work better than influencers in some cases. 

✅ How to optimize and save money on ads: From using voice-overs to give your pet content more direction, to figuring out ways to make your content more modular, we’ll give you an overview of where and how to cut-costs on your advertisement.

Thank you for listening to this episode. We hope you found it insightful and valuable. If you did, we kindly ask that you leave us a review on your favorite podcast platform. Your feedback helps us improve and bring you the best content possible.

⭐Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it: https://www.thebudaimedia.com/email-cheatsheet 

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/
• Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ 

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup 

Check out some previous episodes: https://www.thebudaimedia.com/podcast

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