We go through life with a million different moments that shape who we are, our experiences and how we interact with others.  
How do we differentiate between what matters and what doesn’t?  
It’s about the confluence of competition, commoditization and digital transformation. 
I’m Ethan Beute, Chief Evangelist at BombBomb, here to give you three specific tips on customer experience and focusing on the moments that matter.  
Listen in to this episode to learn about:
 Why moments matter to them, not you
 How the difference between a reactive and proactive approach matters
 What digital transformation means for the acceleration of commoditization  


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