If you know anything about golf, you know the name Bobby Jones. The only golfer to ever win the pro/amateur Grand Slam, he left an unmatched legacy of sportsmanship and golf. After retiring at age 28 in 1930, he designed the world-famous Augusta National golf course and created the Masters Tournament. His legacy continued through his children and grandchildren… and now GREAT grandchildren, one of whom joins us on the BrandBuilders Podcast today.

Robert Jones Black has helped carry the Bobby Jones name to a current generation of golfers… and created a way for it to move into the future. The Generation Next Project leverages the game of golf for youth development.