When the real estate market crashes downwards most real estate agents become panicked and start idea hopping. In the worst cases, they quit the industry altogether. The truth is that a market crash is an opportunity to find sellers that must sell and buyers who are smart enough to recognize that they can buy real estate at a great discount even early in the crash. The key is to stay focused on building a list of prospects that you are educating in real time so they easily choose you the minute the window of opportunity opens even slightly.

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