Beyond 8 Figures

$20M+ in Annual Revenue – Steve Gray, Primal Labs

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In this episode, Steve, Mary, Richard, and Steve discuss:

  • The role Primal Labs takes in addressing the health concerns of baby boomers.
  • The starting days of Primal Labs in 2012 and its pivot point.
  • The recurring revenue model and how it is working for Primal Labs.
  • How the changing landscape in society affects marketing and advertising.


    • Key Takeaways:

    • Be the board.
    • Learn what you can and get better at your craft from every project you do.
    • Hindsight is 20/20 – pivot from where you are when you realize it is not what is working.
    • When selling, it’s not just about value, it’s also about vision and where you see your company going.


      • “I want to sleep at night. I want to know that the marketing I do, the products I make, and what we provide as a company are good for the consumer, they’re good products, and they give a result.”       — Steve Gray

       


      About Steve Gray:

      • 42, married for 20 years, with two kids. 15, & 13. Live in Allen Tx.
      • Went to UT Austin and dropped out in ’97 to work as 5th employee for Cybercorp, a day trading software firm. 3 years later we were bought by Schwab for $488M.
      • https://www.bizjournals.com/austin/stories/2000/01/31/daily11.html
      • Went back to school to finish my degree. 5-month study abroad in Europe. Hit 13 countries and 40+ cities.
      • Broke by 27 (2004). Had to go back and work for my dad.
      • Full time marketing online in 2007.
      • Started Primal in 2012. Crazy growth. $600K – 12, $3.5M – 13, $5.5M -14, $11M – 15, $33M – 16, $30M – 17, $20M – 18.

        •  


        Connect with Steve Gray:

        • Website: PrimalLabs.com
        • Email: [email protected]


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            Beyond 8 FiguresBy A.J. Lawrence