Greetings, SaaS CFO Podcast listeners! In today's episode, we're thrilled to welcome Darrin Murriner, the co-founder and CEO of Cloverleaf, an innovative automated coaching platform. Founded in 2017, Cloverleaf leverages behavioral assessments and integrates with everyday tools like email, Slack, and Microsoft Teams to provide scalable coaching solutions. 

Join us as Darrin shares his entrepreneurial journey from a traditional career in audit, banking, and finance to leading Cloverleaf. We'll dive into Cloverleaf's unique approach to workplace coaching, their ideal customer profile, and go-to-market strategies. Darrin also offers insights on their successful fundraising efforts, their strategic focus on inbound marketing and channel partnerships, and their plans for scaling the company further. 

If you're keen on learning how a robust coaching platform can revolutionize team interactions and performance in large enterprises, this episode is a must-listen. Let's get started with Darrin Murriner! 

Show Notes: 

00:00 Automated coaching platform using AI and assessments. 

03:36 Affordable workplace coaching for large and mid-sized companies. 

06:59 Land and expand model targets non-HR buyers. 

10:54 Unique co-founder team with fantastic business relationship. 

15:25 Inbound strategy emphasizes nurturing and long-term partnerships. 

18:02 Market dynamics affecting fundraising for growth stages. 

22:11 Focus on milestones, scalability, networking, investor questions. 

24:26 Focus on net revenue retention for growth. 

27:17 Avoid cloverleaf.com, visit cloverleaf.me for demos. 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/cloverleaf-raises-7-3-million-in-series-a 

Darrin Murriner’s LinkedIn: https://www.linkedin.com/in/murriner/ 

Cloverleaf’s LinkedIn: https://www.linkedin.com/company/cloverleafme/ 

Cloverleaf’s Website: https://cloverleaf.me/ 

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