From a basement project in 2015 to $33M raised to date, Unito is integrating disparate SaaS applications and improving workflows. I interviewed Mark Boscher, founder and CEO at Unito. Mark’s team uses a product-led growth (PLG) motion to acquire users. He’s at 50,000+ users and climbing.

Unito, a Montreal, Canada-based workflow management software, completed $20 million in Series B funding. CDPQ led the round, with participation from new investors Rainfall Ventures and Investissement Québec, as well as existing investors Bessemer Venture Partners, Tom Williams, and Mistral Ventures.

The fund will allow Unito to solidify its growing market traction—customers include Atlassian, Corpay, Teamwork, the Cincinnati Reds, and Wrike—and expand its connectors across the entire suite of digital productivity solutions.

Marc Bosher’s Linked Profile: https://www.linkedin.com/in/marcboscher/

SaaS Fundraising Story: https://www.thesaasnews.com/news/unito-raises-20-million-in-series-b

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