Marc Mikulich, VP of For Dummies Brand Management, discusses the origin and history of the brand along with Dan Gookin, the author of the very first For Dummies book and Dr. Ruth, the sex-advice expert who took the series to a whole new level.

20th Anniversary Round-Up

That’s right, For Dummies has turned 20! In November 1991, "DOS For Dummies" rolled off the press with 7,500 units and the yellow-and-black machine has not stopped since. Not even those closest to the brand could have anticipated the profound effect the brand would have on publishing and pop culture – everything from books to sound bites and placements in major motion pictures.  But 20 years and 200 million books later, For Dummies is the most widely recognized reference series in the world and continues its goal of “making everything easier.”

Education

That’s right, For Dummies has turned 20! In November 1991, "DOS For Dummies" rolled off the press with 7,500 units and the yellow-and-black machine has not stopped since. Not even those closest to the brand could have anticipated the profound effect the brand would have on publishing and pop culture – everything from books to sound bites and placements in major motion pictures. But 20 years and 200 million books later, For Dummies is the most widely recognized reference series in the world and continues its goal of “making everything easier.”

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20th Anniversary Round-Up

20th Anniversary Round-Up