Aaron Krall is a successful entrepreneur who helps Saas (software as a service) owners attract and keep more customers. As a Free Trial Conversion Specialist, Aaron helps SaaS businesses who offer a free trial get more trials and convert them into paying users. He also runs the very active SaaS Growth Hacks Facebook group and does one-on-one coaching for clients.
Bullet points00:30 - Introduction02:00 - The start of the journey05:18 - Being unemployed07:20 - Moving away and starting over11:05 - Dealing with failure13:25 - Starting a new business19:45 - Expanding20:42 - The first mistake23:15 - The problem with having too many clients25:50 - Going back to basics29:45 - The next thing: SaaS31:20 - The revelation33:41 - “If I don’t deliver, you don’t pay me”39:20 - How to know if your help is needed40:45 - What works for scaling quickly44:08 - Today’s business46:35 - The three biggest usual mistakes48:57 - Getting and converting traffic53:30 - Where can people get into your funnel?54:30 - Rapid fire question round54:35 - Any unusual drinking or eating habits?56:35 - How do you get into a state of flow?57:33 - What habit or opinion do you have that people tend to disagree with?58:33 - What non-traditional lesson would you teach at school?59:50 - What books had the biggest impact on your life?01:01:08 - What does the first 30 minutes of your day look like and when does it start?01:02:09 - Any advice for your previous boss or bosses?01:03:12 - What do you do or where do you go to get inspired?01:03:58 - What silly thing should people do more of?01:06:00 - How would you double USD 5K in 24h?01:09:29 - What’s the best advice ever given to you?01:10:09 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?01:11:37 - How would you convince someone to do something that is good for them, but that they don’t want to do?01:12:27 - What makes you happiest?01:13:50 - Any asks or requests for the audience?