On this very…unfiltered…episode of Marketing Behind the Curtain, we sit down with our friend Justin Keller, VP of Marketing at Terminus. After three years of calling them our partner, we’re pretty familiar with the clever and attention-grabbing marketing from Terminus. Their event, Break Sh!t, is no exception. Hear from Justin about why he refuses the idea that B2B marketing has to be boring.

We’ll touch on:

-Justin’s transition from working at Sigstr, to being acquired by (already friendly) Terminus

-Why passion for what you’re marketing needs to come before everything else

-Brand marketing’s value, despite less qualitative results

-Marrying your product to something that the public already loves, like dynamic email signatures x Schitt’s Creek)

-Mistakes make us human, and they can be more attention-grabbing than any campaign

Check out the Terminus event: Break Sh!t on May 19, 2021. Register here!