This week on The Starting Pixel Podcast, we’re joined by Biro Florin—entrepreneur, investor, and co-founder of Jexo. Best known for building and exiting a SaaS startup in the Atlassian ecosystem, Biro’s latest pivot takes him into the world of virtual production. We dive into the challenges of setting up a VP studio from scratch with no prior filmmaking experience, lessons from SaaS that surprisingly translate, and why storytelling, process, and tooling still matter—regardless of industry. It’s an honest, inspiring conversation for anyone bridging the creative and technical in this fast-evolving content landscape.

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