<p>We sat down with Bob Moesta, the President and CEO of <a href= "http://www.therewiredgroup.com/">The ReWired Group</a>, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!</p>

We sat down with Bob Moesta, the President and CEO of The ReWired Group, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!

<p>We sat down with Bob Moesta, the President and CEO of <a href="http://www.therewiredgroup.com/" rel="noopener noreferrer">The ReWired Group</a>, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!</p>

21. Bob Moesta: Spotting Non-Consumption

The Disruptive Voice explores Clayton Christensen's theories of Disruptive Innovation across a wide range of industries and circumstances.

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21. Bob Moesta: Spotting Non-Consumption

21. Bob Moesta: Spotting Non-Consumption

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