The AC Method

#21: Building a Thriving Business with Happy Customers

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DESCRIPTION:


In this podcast episode, Aaron shares a funny personal story about his daughter before delving into the main topic of metrics and KPIs for scaling and growing a company. He emphasizes the importance of understanding what customers want and measuring the level of customer service provided. He also talks about the significance of accurately estimating project timelines and costs to improve the bottom line. Aaron encourages listeners to define their own metrics and consider factors like turnover and turnaround time. He concludes with a mention of upcoming plans for the software company and the availability of free resources for setting up a successful business infrastructure.


HIGHLIGHTS:


  • Main topic: Metrics and KPIs for company growth.
  • Emphasis on understanding customer needs and measuring customer service.
  • Story about a stucco job and its impact on customer perception.
  • Metrics: Turnaround time for proposals and signed proposals.
  • Importance of product quality and repeat clients.
  • Encouragement to define own metrics and improve the company.
  • Upcoming plans for the speaker's software company and social media growth.



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    TIME STAMPS


    • 00:00 - Prelude
    • 00:11 - Introduction
    • 00:58 - How do you measure your metrics?
    • 02:08 - Being a GC and the rub
    • 04:34 - What do you want from your clients?
    • 07:00 - How fast is a client coming back for more?
    • 08:24 - An example of the value of an estimate
    • 10:12 - An example of the value of an estimate
    • 11:54 - The basics of measuring success
    • 13:11 - END


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      The AC MethodBy Aaron Clippinger
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