Everybody has a story to tell and they should tell their story because it separates them from everyone else. We have similar characteristics but nobody's ever the same. When you talk about building a winning brand you think about someone like LeBron James. He's more than an athlete, that's his brand and everything that he's doing.

In today's episode, your hosts discuss how building a brand is more than just you, it's also about the people who you surround yourself with.