Not invented here

#21 Business of selling

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Common bits of criticism of new products often come from the lack of the information and the lack of desire to put them into perspective.

  • “New product has feature X. I don’t need this feature. Therefore the product is bad.”
    • Usually there is good reason for things they do
    • Apple announces Animoji, animated emoji for iPhone X
    • Let’s face reality: US Teens engage with iMessage more than any other social platform
    • “Apple did not innovate enough.”
      • Apple is not in the business of innovation, it is in the business of selling products
      • With 60% market share selling upgrades to existing customers makes more sense than trying to convert
      • High-end smartphone market share as of 2016
        • ...more
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        Not invented hereBy Sonar.1
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