<p>Mary has been creating TikTok content and evaluating her results. Aaron has been delving into TikTok experiments with clients. James has never downloaded the app. All three discuss the platform’s potential as a B2B content distribution channel.<br>
<br>
James and Mary are convinced that the platform can work for B2B marketing. Aaron suggests there’s only one way to find out.</p>

Mary has been creating TikTok content and evaluating her results. Aaron has been delving into TikTok experiments with clients. James has never downloaded the app. All three discuss the platform’s potential as a B2B content distribution channel. James and Mary are convinced that the platform can work for B2B marketing. Aaron suggests there’s only one way to find out.

#21: Can TikTok work for B2B Marketing?

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.

Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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#21: Can TikTok work for B2B Marketing?

#21: Can TikTok work for B2B Marketing?