My guest this week is my friend, Scotty Russell. Scotty is an illustrative hand lettering artist, and motivation creative coach, in his spare time he holds down a day job as an in-house creative for an industrial manufacturer in Cedar Falls, Iowa. Scotty and I met last year when he came to Mobile to speak at an AIGA portfolio review. I was truly floored by his story and the message behind it. This year at Creative South he presented a version of that same talk and was greeted with a standing ovation at the end.