Welcome back to the Unleashed podcast, I'm your host Kristina Sjolund, and I want to thank you for taking the time to listen in today. If you are building any type of a business, whether it's a brick and mortar, online or network marketing, you need to have a tribe, you've gotta have a team of people, and that goes for whether they are business building people, to employees, or even customers.

So today, that's what we're going to talk about, and I guarantee that by the end of this podcast, you are going to understand the importance of connection.

So when you are connecting, you are building relationships.

That's what we need to do in order to create a customer base, create a team of employees, or create a team of business builders, if you're in a network marketing company.

Now when starting a business, how do you make it grow, by building connections through relationships. Those relationships and those connections strengthen as you build a trust. And then how do you build that trust? They have to know you. So who are you?

How do companies build a trust with us?

They put a person as their spokesperson, Flo from Progressive to or even the guy Kenny, 'Can You Hear Me Now'. That character, those people, the companies create those characters so that we relate, and it's sort of, in a weird way, builds a trust. Because we relate to those people, and the company knows that. If you relate to those people, then you'll go and shop at that company.

And I'm not saying to hire someone, because that someone is you. People want to know you, they wanna know who you are, what do you do? Share those things.

I find that when I share something that's more on the personal side, and it's something that I believe strongly in, it creates a lot of engagement and that also draws people to you. But it also draws people away from you. It pushes them away because sometimes they don't agree with you. So unfortunately that happens, but there will be a stronger engagement with the connection of those people who relate to you.

Listen in...